Malu Tiashi 1937, “Accreditation” 2 – The Chaos of Neon Advertising

Collage of adverts

Above: Details of Header Collage: 4 Advertisements with logos, left to right clockwise:
(1) Frigidaire (“icebox”) etc. (US); (2) “Flying Tiger” Paints (Overseas? Chinese); (3) Palmolive Soap (with palm tree), US; Hongxibao “Red Flake” Cigarettes (no logo, but art deco print design) (BAT/US);
Bottom pair: Neon adverts for “Entertainment” foci: the 1930 Metropole Hotel, famous for its penthouse nightspot (talent advertized); and the Shanghai Municipal Lottery (emblematic of gambling).

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